I worked on my CITV ident by myself. This time around it was fairly easier for me to complete my pre-production, production, and postproduction work. As I am doing this type of work once more with more experience and knowledge.
At home in the holidays, I went through my shooting script. I hand drew, coloured and cut out all of the pieces that I would need for my ident. I then cleared out my room so I would have more space to work with. I also moved any wires that would get in my way of filming. And I put away anything that could be considered as a hazard or a threat. e.g., drinks, lamps, chair. I then started filming my ident. To make it looks like an animation, I moved my cut out little bit at a time and took a picture. This took some time, but it was a simple concept in theory, so I was alright with that for the most part. However, I did struggle with a few aspects still. One of them being is with trying to keep the lighting the same. Since, some of the pictures I would take would be brighter or dimmer than others. Which then ended up making it look inconsistent. Another thing I struggled with is not moving the camera so much when taking the picture manually. Moving the camera makes it seem more coherent. Nonetheless, I think that after retaking some of the pictures it all worked out in the end, and I had a phenomenal piece of work. And at times the camera work and lighting look's intentional because it is arty.
I then moved onto to editing. I needed to make a rough draft of my pictures. But it was too long as one picture was 10 mins long. So, I had to shorten it down a bit. Then uploaded the rough draft video on to YouTube. I then 1 week where I was not working on my ident, because I was helping my friend with hers. After all that was done, I started on my rushes log. Which took the longest to do and was the most tedious aspect of this project. I had to write the same thing over and over for a lot of the images and since there were so many pictures with little bit of movement it got tiring. So, I decided to take a break from that, and instead start working on my first draft. And then after I had finished with that and uploaded to that to YouTube as well. I went back to doing my rushed log. Which helped a lot as I was more focused this way. And also, it helped me to know what pictures I will keep and what ones I will discard. However, I did not get to finish my rushes log at school. So, I started to work on it in skl as I had access to the SD card I had used.
I then started to work on editing my first ident. I used the first draft and continued from that. Then I started looking for sound effects. But it was a bit more difficult to look for copyright free sound effects that actually sound good. So, I worked with what I had. I added in the music and diegetic sounds such as a paper being crumpled. I then added a bit of effects and transitions and that my first ident was done.
After that I had to gather audience feedback. I showed the video to my friends and got their responses on what they liked, and if it is clear enough to understand for them on what's happening in the ident. And how they would do things differently if they were to remake the ident etc.
This week I will finish up my rushes log and start editing my ident. I will finish the editing and then get audience feedback. Then I will make changes to my ident according to that.
My aim is to finish 1 ident that is a minute long. I will need to use my time efficiently to get the best quality of work that I am satisfied with. I will be using my lessons at school to go home to film and then edit my work in school. And I will then draw, colour and cut those out to use it for my cut out animation. I will also need glue and arrange some of the pieces. When editing I will need to find music and sound effects for my CITV ident. Or I will have to make foley sounds to use as sound effects on my ident.
Week 1 - will be drawing, colouring cutting and arranging my cut outs for my idents.
Week 2 - will be using pictures to make my cut out stop motion animation ident.
Week 3 - will be piecing together my footage in final cut pro and adding sound effects and music.
Week 4 - will be completing my ident and receiving audience feedback on it.
Week 5 - will be using the audience feedback to make changes to or to fix my ident.
Week 6 - start my evaluation.
Week 7 - finish my evaluation and anything else that I have missed out on or need to fix.
The launch date for my CITV one minute ident will be in the summer of 2023. This is because my ident is for kids. It has bright colours and a summery feel to it. There is also a coconut character in the ident. This means kids will have more time in summer and so they might watch more TV.
This ident will help keep the young audience interested in the channel. And since it relates to the next programme on/already airing it is sure to grab their attention even more. The programme the ident is based on is Art Attack.
Activities
I will need a mac computer for my ident. As I will need the software final cut pro to edit. I will use Youtube for music and sound effects. And I might even create some foley sounds if needed.
I will be filming at home. I will borrow equipment with permission from my teacher and take it home. My back up location will be in one of the school classrooms. I will film alone. However if I help or extra hand with something else I will ask if needed.
The props I will be needing to make this ident are my cut outs, a tripod and a camera with an SD hard in it.
I will then edit my ident using a mac on final cut pro in Mr Clarkes classroom.
As mine is an animation cut out ident I will need to draw, colour, and cut everything out. I will then glue and arrange my pieces. After I finish making my ident, I will show it people and gather audience feedback. I will then use that feedback to fix anything or better my work. And then at last I will write an evaluation. I will talk about how it went, if it was difficult or easy to do etc.
14th of December will be my deadline.
And If I need help will anything I can ask Mrs Lowndes or Mr Magaadow.
Legal issue- Privacy laws to protect people's lives. The publisher must avoid publishing details about someone's private life that may embarrass or humiliate them. So, this means that legal issues can be the practice of philosophies of law; legal issues surface when there is an incompliance with the law.
Moral issues - Could be Stereotyping, misleading or incorrect information and defamation. Moral issues are something that isn't right morally. It can be explained as an issue that has power to infuriate cultural communities and the beliefs they share.
Ethical issue - can be defined as doing what is ethically right, regardless of what the law might say.
Initial issues
Legal issues - Examples of initial issues are copyright and censorship. Copyright is when content or property is used without the permission of the owner.
Moral issues - False info or dishonesty could be an issue, as this would be misleading to the viewer. Ethical issues - Examples of initial ethical issues could be privacy, harassment or discrimination. The content must also take into consideration if it will offend the audience or not. E.g., content could include stereotypes which would definitely offend some people. This is because the again the audience is being misled. Which then could also make it a moral issue potentially.
Initial ideas for legal issues
I need to ask for permission to film from my family and teachers. Copyright - my ident is similar to CITV's other idents. My ident might have copyright images like the CITV logo. However, I don't think that this will be an issue as Freeview has given me permission.
Regulation TV idents
OFCOM is in charge of regulating TV idents in the UK. They are a government approved regulatory system. Ofcom makes sure that people get the best from their broadband, home phone, and mobile service and also make sure that people enjoy what they watch on tv and what they listen to on the radio. Their duty is to protect/prevent the public from harmful or offensive material.
The broadcasting codes that I must follow are:
Copyright - a type of intellectual property that protects original works of authorship as soon as an author fixes the work in a tangible form of expression.
Protecting the under-eighteens This section outlines the rules around scheduling and content information in programmes with regard to protecting children under the age of eighteens
Harm and Offence - This section outlines standards for broadcast content so as to provide adequate protection for members of the public from harmful and/or offensive material.
Aspects that might impact my ident
Having copyright music without permission would impact my ident. As that is against the law, so it could be taken down or I could get fined for it. To solve this issue, I will ask for permission for my music or use copyright free music.
Since my ident is for under eighteens it would affect my ident. As now I need to make sure to include content that is appropriate for CITV's young audience.
This also means I should be extra careful about offensive or stereotypical content. And I must ensure that there is no mature content or harm shown.
I have been asked by Freeview to make an ident for one of their channels. The purpose for this ident is to remind the audience of the channel they are watching. It must represent the channel and its personality clearly. And it must be suitable for the channels target audience.
Out of my two options (CITV & Pop), I have decided to choose the CITV channel to rebrand. And even though both are kid's channels, I have chosen CITV over Pop. As I think their TV idents are creative, represents the channel and yet still keeps it simple.
For my idea I would like to keep the 'C' from CITV as the main character. This is to make it a bit similar to the other idents from CITV. However, I would also like to represent the programme that is about to play next or is playing. My target audience is kids ages 5–10-year-olds. I will make them appeal to my ident by using fun colours and by using a cartoony style.
I will be working on is television. So, I want my idea to be visually appealing ident for my target audience.
The running time for my ident will be around 30 seconds or more. This is because my target audience are kids and so they might not have a great attention span. This is also why I would like things to remain a little simpler, so that is makes it easier for them to understand about what is happening on screen.
For a TV ident the name and logo of the channel is needed, this is to remind the audience about what channel they are watching. The ident's channel name or logo should be clear, so that the audience can easily understand it. It must also be short. It can also include animations and the use of colours.
TV idents also uses continuity and advert breaks.
For example, in the CITV ad breaks I have linked to above includes, the CITV ident and logo. It shows the ident during the ad breaks and after the ad breaks are finished. The Duration of these idents are no longer than 10 seconds. This makes it good for the young audience's short attention span.
CITV's channels logos and idents has drastically changed over the years of being on television. And with each redesign it was either similar to the ones before that or used a completely different approach.
In the beginning of CITV's channels logo it seems they went for more of a looney tunes series font from the Warner bros. The colours were fun and represented the 90's cartoon channels perfectly. From the font to the colours and the layout of the text. In their next redesign they decided to completely scratch that idea and change it. The logo now was a hot pink with ITV as the main tall text with children's written in front of the ITV text. I think this was not a good redesign, as it looked nowhere because now it looks less like a kid's channel logo. This could affect the audience, as the logo looks completely different from before. However, in re-design number 11 it looks a lot nicer. I think it fits the theme of a kid's channel more than the hot pink logo, and it also looks more arty.
CITV is a British channel that airs children's TV programmes for free. It is aimed at 4–9-year-olds. It was founded 3 January 1983 and it is owned ITV plc. It was launched on 3rd January 1983. It broadcasts content from archive to acquisitions. It airs every day from 6am to 9pm. However, previously it aired from 6am to 6pm (until 21 February 2016). Channel 203 on Freeview.
Types of programmes CITV airs. - CITV airs TV programmes such as, Mr Bean, Horrid Henry, Tom and jerry and Jurassic world etc.
CITV TV idents
The image CITV projects is that they are a creative and fun-loving channel. It uses bright colours and fun animations to catch the young audience's attention. The animations area always something that is exciting like skating or finding treasure. It explores a child's mind and their creativity. This is amusing and so makes it enjoyable for the audience.
Current logo
Current TV ident
The current TV ident is something that is simple to understand but still entertaining. It uses simple shapes with little details, it also mostly uses bright solid colours. Which makes it easier to comprehend for the young viewers. And it uses the C for CITV as the main character of the animation to show what channel it is. Then at the end of the ident it says it all together as, CITV.
All this makes the channel stand out. It makes a little more unique than the average cartoon channels. This not only grabs the young audience's attention but also makes it become a signature style for their channel. Which makes it easier for the viewer to differentiate from the other cartoon channels. As kids channels usually air the same types of TV programmes. So, this helps them know what channel they are watching from the beginning of the ident, and if they don't, then at the end it shows the CITV channel logo anyways.
Pop TV idents -
Pop is a British free to air children's TV channel. Its target audience is 8–12-year-olds. It was launched on the 29th of May 2003 by CSC Media Group. Its former name used to be Toons & Tunes (2003). Pop was owned by CSC Media Group (up until 2003-2014) because it was launched by them. And now it is owned by Narrative Entertainment UK limited (2021- present).
Types of programmes on Pop airs - Alvinnn!!! and the chipmunks, Care bears, Pokémon, Power rangers etc.
The personality that Pop projects is that they are an abstract, fun and an easy going individual. To project this image they use, fun shape, bright saturated splashes of colour and sound effects. They use a simple font and the word 'pop' which is light and bubbly.
Current logo
Current TV ident
This Pop ident is a science experiment. In the animation it uses bright purple colours, splashes of paint and sound effects. The sound effect is heard at the end of the ident, when the word Pop appears on screen. Just by the sound the viewers can tell what channel they are watching.
The purpose of this channel's ident is to show that they are watching the Pop channel. It helps the viewer know the channel because of its signature Pop tune sound effect music and because of the bright splashes of colour used.
Music Promo - are short audio-visual representations that are constructed to accompany a song released by a solo artist or band. The purpose of a music promo is to provide their audience with a sample of their work. This creates awareness and promotes the new album, encourages pre-orders and increases sales. So, it's basically used to entertain and sell the album.
TXT's 0X1=LOVESONG (I Know I Love You) The Chaos Chapter: FREEZE
This MV Aims to sell and promote TXT's album 'The Chaos Chapter: FREEZE' while entertaining thee audience as well. TXT or Tomorrow by Together are a K-pop group or more specifically they are a boy band from South Korea. A music video is good for K-pop artists as Korean artists often choose not to explain what their videos mean, which gives their audience the freedom to create their own interpretation of their work. This then creates a unique bond between the artist and the audience who are free to take what they want/need from the story to make themselves happy. (This is also known as fan theories). Fans can also use this to stream the song to nominate them in music charts, so they can win music awards. Also, by uploading this to such a mainstream social media like YouTube means it reaches a wider audience and provides more exposure for the group, which then means they get more sales.
This music videos rating is a 15+. The target audience for K-pop is 15-20 years old. In a survey conducted in 2019 it is said that 94.58% of K-pop fans are females while the rest are males. They have a lot of international fans; however, they are most popular in South Korea and Japan. They are influenced by western culture and African American cultures hip-hop and rock. This attracts fans as it is a combination of both but with their own twist, which makes it a big hit. This music video's genre is K-pop, punk rock and electronic. In the beginning heavy beats are played, with a lot of cuts to different scenes. Which fits with the song well. The music video tells a story through montages and intrigues the audience's attention - It uses continuity editing. The way they dress, act, dance and sing also attracts the audience. The music video shows montages of all the 5 boys.
It switches clips between the boy in the beginning of the mv to all of the boys being together. For example, for one of the boys' montages his parents are fighting while he is playing video games on his play station. (Product placement). So, he takes his parents car and runs away with it. This connotes conflict the artist is trying to portray. It uses wide angle shots, zoom ins, medium close up and close up shots. It uses these types of shot to make the mv more engaging and entertaining. Long shots include them dancing and singing a lot of the time. The camera is static in a long shot while they move into the frame or walk across. Or it uses long shots to show what is happening in the scene, and medium angle shots to show their reactions to that scene. The lighting either has a yellowish tint or is pure white. I have also noticed that it uses special effects and edits on fishes throughout the whole music video, e.g. when they put a fish in the sky, in the room, under the pool swimming with them, then again above them. This could be an Iconography which could connote a hint of how they could fight back. Another two examples of Iconography's could include one of the members hand cast's which says loser/lover. (This is a reference from IT the movie which is a super hit horror/thriller movie from 2017 which is about seven helpless and bullied children that are forced to face their worst nightmares - this shows the audience familiarity, and how it the story could be somewhat similar except its teenagers. The way it could be similar is they could also be like "The Losers Club". Who are outcasts who have been abused either by family or classmates. Just like the kids in IT. Except they have to deal with society as well. (This grabs the audience's attention). Or it could be the props like the car keys and the car. The car burning could denote violence and chaos. Also, at the end of the music video we can see that he wakes up alone and the car is completely fine, which could connote that it was all in his head and it's his imaginary friends. This also denotes that it is just a teenage boy who is using his imagination to seek comfort in his solitude.
TXT are inspired by the "reality and limits" their generation faces. Their concept in this mv is portrayed by focusing on the experiences that young people go through in the process of growing up. Connotation, 0X1=LOVESONG is an equation, its solution is love. 0X1=LOVESONG is about believing in love even when the world is dissolving into the chaos and there are thousands of doubts and sorrow in your mind. In this music video it expresses the emotions of a boy who is confident that his love for a special girl he met in this chaotic world is real. However, the clever song title 0x1= Love Song draws the attention and depicts the motive of the song – It is the feelings of a boy who falls in love with a girl who has nothing (0) to offer but still creates a love song. The music video begins with a quote by Kang Yu-Jeong, about the angst and hunger that comes with being a teenager. 0x1 also means 'in a world of zero "you" are the only one who could save them with their love' This denotation also engages the audience even more as the song has a deeper meaning and isn't just a fun song to sing along to. I think the most effective technical quality product is sound/audio as it is the most engaging. The beats and lyrics are also sounds pretty catchy, making this popular among younger generations.
Trailers -
Are longer than a teaser trailers. Trailers might also build on the elements
contained on the teaser trailer(s). Trailers provide more information and
includes a release date. Used to entertainment, inform and sell the
product.
Trailer for a
film - Mean Girls
This trailer
attempts to inform the viewers about what the movie will be like, to attract
the right audience. It lets them know about the narrative briefly, so they could know
if they are interested in that and also still enjoy the movie.
The plot centres on a naïve teenage girl navigating her way through the social hierarchy of a modern American high school after years of her parents' home schooling her while conducting research in Africa.
The target age
for Mean girls is of course teenagers. As the movies main focus is on teenage
interaction and the cliched, stereotypical, cliques. The age rating is a 15, as
it includes mature humour, crude jokes, sexual references, mentions of venereal
disease, underage drinking and comic violence. So, unless they are mature
enough it would be harder for them to understand the themes in the movie. Also, since it is about
girl drama, and it is a feminist movie it isn't surprising to see that 75% of
the audience is female. And although it is a very popular movie worldwide, it is the
most popular among the white ethnicities.
The Mean Girls trailer uses a linear storyline and to do so they use technical codes and conventions. It uses a variety of different shots and editing techniques for each scene. For example, when two characters are talking (Regina & Cady) it uses medium angle, over the shoulder shots and cross cutting to show conversation. It also uses wide shot to show them altogether at the table. The movie deals
with the struggle of adapting to an American high school and the troubles of average
teenager's experience as well as what some teenagers fear might happen. The
main message of the film is that putting down others won't make people any
better, and kindness is a key aspect of life. I think it conveys this message really well, and since it tells this near the end of the movie it makes the audience come to a realisation about this too.
Trailer for a TV
programme - All of Us Are Dead or AOUAD (Netflix original)
This trailer
informs the audience about what All of us are dead is about. It shows them
clips from the series to grab the audience's attention. Which engages them in
whatever is going on in the scene, this makes the audience want to know more
about the TV programme. Which then gets them hooked onto the whole series.
All of Us Are Dead's age rating is 15 and up. As it includes violence and sexual jokes, and because it is so bloody and gory. This would interest anyone who is into action, horror movies, zombie movies or people who are interested in a drama series and or like interesting characters.
The trailer shows clips of their daily lives of the students at their school, then suddenly it shows the chaos that unfolds after one of the students becomes infected with the deadly zombie virus. In the beginning of the trailer when everything is normal it shows warm toned bright lights and then after the virus incident, they start to add darkness and cool tones into the clips as the trailer becomes uncanny. The audio also starts to become more unsettling. And the clips become more fast paced. It uses basic cinematography like long shots, medium angle shots, close ups, bird's eyes view etc., and it also uses some special clips. It also uses techniques like continuity editing and sfx.
AOUAD takes place at a secondary school in South Korea as a zombie apocalypse suddenly breaks out and threatens the safety of the students. It is a zombie thriller and fictional horror drama. Which was originally a web comic (webtoons - type of digital comic that originated in South Korea usually meant to be read on computers and smartphones) The different types of themes in all of us are dead include survival and friendship, bullying, depression and self-acceptance. It teaches a lot of different life lessons to the audience about life and money. Some of these include, how It shows that status doesn't matter in a game of survival and how at the end of the day you are your own saviour. Status doesn't matter to zombies, and to survive the characters in the show also ignores status, because it has no meaning anymore. It teaches you to help when you can and to be ready to make sacrifices as life always go according to plan. No matter how much you prepare for it. And most importantly at the end it teaches the audience that there is always a way out, there is always a solution. It conveys these messages very well, using the characters who the audience has now become attached to.
Trailer for a
game - Valorant // IGNITION
In this trailer
it shows the gameplay of Valorant and presents what it has to offer, in an
entertaining way. The trailer shows off in game footage of what it will be like
to play the game. It informs them on how the game works (e.g., attack or defend
a point) and shows the abilities of different characters and how they can be
used. The trailer also shows the release date of the game and that it is a free game available on pc.
Valorant is aimed
at mature teens and young adults. It has a 16+ rating due to strong violence and
sustained depictions of violence towards human characters. About 30-40% of
players are women and the rest are men. Currently the United States has the
most players active in the game. Player Counter estimates 22.53% of the
Valorant community is from America, 6.72% in Brazil, 6.22% in Turkey, 5.73% in
the Philippines, and 4.00% in Indonesia. Valorant maintained an estimated
total of at least 12 million active players throughout each month of 2021,
according to Active Player. In 2022, figures have only continued to climb with
each passing month. Also, Valorant's two main focuses: making tactical shooters
and Esports more accessible to new players has made it very popular as
well.
Valorant is an (fps) first person shooter game, so it is very fast paced. It has new updates to playable characters in game, map updates new skins and bug fixes. So, it is easy to see why it is so popular. lore - "Valorant is based around our real world, and The First Light happened around 2039. This event created an element that may be familiar to you: Radianite. Some people who were exposed to Radianite obtained superpowers, and that's why our agents have abilities!"
Valorant uses; low angle shots along with bird's eye view, close ups, point of view and long shots or tracking shots to achieve continuity editing. It also uses sfx in the trailer, to make it more entertaining for the audience. e.g., like when one of the characters (agent - Jett) throws a knife at an enemy player to kill them in the game. It also uses music which is upbeat and shows gameplay of what it could be like to give the audience a thrilling experience.
Valorant is the verb of the word "Valorar", which means "to value". Valorant focuses
on its mechanics, it teaches gamers about in game economy, and its balance between individual play
making and the necessity of teamwork. And since Valorant is all about teamwork, it requires situational awareness and good communication skills among teammates to win a match. Players must avoid being toxic or getting tilted. Games like these requires a strong and positive mindset, which can also be built upon while playing. It will help players gain a more positive outlook on life. It will increase the players confidence. It teaches you to never give up and keep trying to get better. This will require you to never lose hope, even when no one is there to help you. However, all this is sure to be challenging to achieve. Valorant is a game with a steep learning curve, and it can be difficult for new players to pick up on right away. I think this message is connoted well, as I think the 3 fundamentals; mindset, practice and hard work are very important in order to achieve something. So, I believe that all of these three fundamentals can be applied to anything and if applied then anyone can achieve their goals in life with a bit of patience.
Trailer for an
animation - Attack on Titan
The purpose of
this animation is to show the upcoming season of the Japanese anime Attack on titan. Season 4.
Not only has this
anime gained a strong popularity in Japan, but also around the world.
Attack on Titan is one of the most popular anime's in the world as of now. This
anime's age rating is 16 and up. As it contains; torture, isolation, mass killings, genocide,
overall lots of acts of extreme violence, fascist government, enslavement,
insanity, people being eaten alive by giant titans. And a multitude of deaths,
ranging from extremely important and prominent characters to background
civilians. So, the audience must be mature enough to understand the themes and the
general messages of the show. The shows target audience is adolescent males.
46.4% of attack on titan fans are female and 53.6% are males. People who are
interested in Japanese cultures or like dark story line with a lot of meaning
behind it could like this anime a lot. Or simply just for the various characters personalities.
Attack on titan
follows the story of Eren Yeager the main character. who vows to exterminate
the titans after they bring about the destruction of his hometown and the death
of his own mother. It seems that it takes place in a fictional version of
Europe. It looks particularly familiar to the medieval cities of Germany.
This animation trailer uses sfx to make the art style brighter. It uses cinematography to show the scenes clearly. It uses close ups, medium shots and long shots etc. In one clip it zooms into an eye to transition from one shot to another. It uses slow motion and tracking shots. And it uses loud audio like foley sounds and music to make the audience draw their attention to the trailer even more. This works well and makes the trailer more engaging for them.
TV ident - is a short audio-visual sequence that is played in seconds before a programme begins. The purpose is to provide the audience with information regarding the channel they are watching. It is used to inform the audience.
Cartoon
Network
This informs the
audience that they are watching Cartoon Network and that the next show to come on or the show that is playing is Pokémon.
The target
audience for this specific TV ident is for children. Aged 6-12 years old. Cartoon Networks
viewers are 61.4% of boys and 38.6% of girls. This channel is for kids who
like animated shows with a captivating but
easy to follow storyline. Cartoon Network is widely watched across the whole
globe; however, since it is an American channel, unsurprisingly the U.S. has the most viewers.
This TV ident uses animation of a Poké ball releasing the channels name. It is very short as this isn't the main focus bur instead it is purely just meant for informing the audience about what channel and show they are watching. We are inside a Poké ball when it zooms out to show us a long shot view of the channel name being revealed.
I have noticed that TV idents is a bit more different than all of the other types of audio promos, even though they use some of the same technical codes and conventions. All of the other audio-visual products are longer than 1 minute and 35 seconds while the TV ident audio visual is only 16 seconds long. This is because all of the other audio visuals are there to entertain and inform the viewer about the product as well as promote the product to them. Whereas for TV idents it is only there to show the viewer what channel and programme they are watching and that's it. Also, all the other audio visuals have narration to them besides the Cartoon Network TV ident and the trailer for the game, Valorant. In the game trailer there is only text that is displayed on screen and for dialogue characters voice lines. And in the TV ident there is no dialogue at all. However, the similarity is that even if they are all different types of audio-visual products, they all share one crucial thing in common. Which is that they all have a specific target audience. Another thing I have noticed is that the audio-visual products for the music video and trailers for TV programmes/movies/games are designed to be very eye catching for the audience. However, the music video and game warps time. (Slowing down clips) This could make the audience feel like it is unrealistic. And In the Cartoon Network ident, it is an animation that is pretty short. Compared to the other audio-visual promos here. It is shorter because it is a visual promo that gives the audience information on what channel they are watching until the next show comes on.
The most effective audio-visual products are Trailers or Music videos. As they are easier to grab the audience's attention. And the visuals, music and sound effects helps to make it even more engaging. If a trailer is out then the audience has something to anticipate about and talk to their friends or family about it and inform them, they could also share the link. But a TV ident would not get that same amount of exposure, the viewers might even forget about it when their programme starts. Because, TV idents must be short, so it doesn't have the power to as engaging as all the other audio-visual products. In the trailer for the Mean girl's movie, it shows the most interesting clips it uses dialogue and narration. It also uses sound effects, such as music and diegetic and non-diegetic sounds. This allows the viewers to fully immerse themselves in the trailer and take in all the information about what the movie will be like briefly. It shows the beginning and the plot twists to grab the audience's attention.
Audio visual - means a product containing visual imagery or sound or both.
Audio visual promos are an important tool used by media companies. It is used to attract the attention of a target audience. An audio visual promo is released in advance of new product's launch date to educate, inform and entertain the audience and to increase sales of the final product being released or launched
Before new products are launched, companies rely on these promotions to gain interest in a new product or even to re-launch an old product. Getting the promo right can have a significant impact on the interest of a product or service and the business.
Audio visual promos can be, music promos, trailers for a movie, TV programmes, games, animations, TV ident.
Information- Audio visuals are used to provide information to the target audience regarding the final product.
Music promos - are short audio visual representations that are constructed to accompany a song released by a solo artist or band.
Educate - Audio visual promos can also educate the audience, as they provide key information relevant to the final product.
Entertain - Audio visual promos are important to the release of a new film. They provide entertainment in their own way as they provide escapism for the audience.
Sell products - It also helps sell products by creating an interest among the target audience of the product.
Trailer for the film/TV programme/ game/animation - There are two types of trailers. A teaser trailer and a trailer. A teaser trailer is often the first stage of any advertising campaign. It will be released in advance of the new film/TV programme/game/animation. A teaser trailer release is usually scheduled nearer the release date of a trailer - which is longer than a teaser trailer. Trailers are constructed using key elements of the final product.
TV idents - TV ident is a short audio visual sequence that is played in the seconds before a programme begins, which provides the audience with information regarding the channel they are watching e.g. the BBC One ident 'Circles'.
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