What makes an TV ident -
For a TV ident the name and logo of the channel is needed, this is to remind the audience about what channel they are watching. The ident's channel name or logo should be clear, so that the audience can easily understand it. It must also be short. It can also include animations and the use of colours.
TV idents also uses continuity and advert breaks.
For example, in the CITV ad breaks I have linked to above includes, the CITV ident and logo. It shows the ident during the ad breaks and after the ad breaks are finished. The Duration of these idents are no longer than 10 seconds. This makes it good for the young audience's short attention span.
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