Audio visual - means a product containing visual imagery or sound or both.
Audio visual promos are an important tool used by media companies. It is used to attract the attention of a target audience. An audio visual promo is released in advance of new product's launch date to educate, inform and entertain the audience and to increase sales of the final product being released or launched
Before new products are launched, companies rely on these promotions to gain interest in a new product or even to re-launch an old product. Getting the promo right can have a significant impact on the interest of a product or service and the business.
Audio visual promos can be, music promos, trailers for a movie, TV programmes, games, animations, TV ident.
Information- Audio visuals are used to provide information to the target audience regarding the final product.
Music promos - are short audio visual representations that are constructed to accompany a song released by a solo artist or band.
Educate - Audio visual promos can also educate the audience, as they provide key information relevant to the final product.
Entertain - Audio visual promos are important to the release of a new film. They provide entertainment in their own way as they provide escapism for the audience.
Sell products - It also helps sell products by creating an interest among the target audience of the product.
Trailer for the film/TV programme/ game/animation - There are two types of trailers. A teaser trailer and a trailer. A teaser trailer is often the first stage of any advertising campaign. It will be released in advance of the new film/TV programme/game/animation. A teaser trailer release is usually scheduled nearer the release date of a trailer - which is longer than a teaser trailer. Trailers are constructed using key elements of the final product.
TV idents - TV ident is a short audio visual sequence that is played in the seconds before a programme begins, which provides the audience with information regarding the channel they are watching e.g. the BBC One ident 'Circles'.
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