Initial Research into audio visual products

TV channels and their idents 

CITV is a British channel that airs children's TV programmes for free. It is aimed at 4–9-year-olds. It was founded 3 January 1983 and it is owned ITV plc. It was launched on 3rd January 1983.  It broadcasts content from archive to acquisitions. It airs every day from 6am to 9pm. However, previously it aired from 6am to 6pm (until 21 February 2016). Channel 203 on Freeview. 

Types of programmes CITV airs. - CITV airs TV programmes such as, Mr Bean, Horrid Henry, Tom and jerry and Jurassic world etc.

CITV TV idents 

The image CITV projects is that they are a creative and fun-loving channel. It uses bright colours and fun animations to catch the young audience's attention. The animations area always something that is exciting like skating or finding treasure. It explores a child's mind and their creativity. This is amusing and so makes it enjoyable for the audience.  

Current logo

Current TV ident 

The current TV ident is something that is simple to understand but still entertaining. It uses simple shapes with little details, it also mostly uses bright solid colours. Which makes it easier to comprehend for the young viewers. And it uses the C for CITV as the main character of the animation to show what channel it is. Then at the end of the ident it says it all together as, CITV.

All this makes the channel stand out. It makes a little more unique than the average cartoon channels. This not only grabs the young audience's attention but also makes it become a signature style for their channel. Which makes it easier for the viewer to differentiate from the other cartoon channels. As kids channels usually air the same types of TV programmes. So, this helps them know what channel they are watching from the beginning of the ident, and if they don't, then at the end it shows the CITV channel logo anyways.

Pop TV idents - 

Pop is a British free to air children's TV channel. Its target audience is 8–12-year-olds. It was launched on the 29th of May 2003 by CSC Media Group. Its former name used to be Toons & Tunes (2003). Pop was owned by CSC Media Group (up until 2003-2014) because it was launched by them. And now it is owned by Narrative Entertainment UK limited (2021- present). 

Types of programmes on Pop airs - Alvinnn!!! and the chipmunks, Care bears, Pokémon, Power rangers etc. 

The personality that Pop projects is that they are an abstract, fun and an easy going individual. To project this image they use, fun shape, bright saturated splashes of colour and sound effects. They use a simple font and the word 'pop' which is light and bubbly. 

Current logo 

Current TV ident 

This Pop ident is a science experiment. In the animation it uses bright purple colours, splashes of paint and sound effects. The sound effect is heard at the end of the ident, when the word Pop appears on screen. Just by the sound the viewers can tell what channel they are watching. 

The purpose of this channel's ident is to show that they are watching the Pop channel. It helps the viewer know the channel because of its signature Pop tune sound effect music and because of the bright splashes of colour used.