Legal and ethical issues

Definitions (in media products) 

Legal issue- Privacy laws to protect people's lives. The publisher must avoid publishing details about someone's private life that may embarrass or humiliate them. So, this means that legal issues can be the practice of philosophies of law; legal issues surface when there is an incompliance with the law. 

Moral issues - Could be Stereotyping, misleading or incorrect information and defamation. Moral issues are something that isn't right morally. It can be explained as an issue that has power to infuriate cultural communities and the beliefs they share. 

Ethical issue - can be defined as doing what is ethically right, regardless of what the law might say. 

Initial issues

Legal issues - Examples of initial issues are copyright and censorship. Copyright is when content or property is used without the permission of the owner. 

Moral issues - False info or dishonesty could be an issue, as this would be misleading to the viewer. 
Ethical issues - Examples of initial ethical issues could be privacy, harassment or discrimination. The content must also take into consideration if it will offend the audience or not. E.g., content could include stereotypes which would definitely offend some people. This is because the again the audience is being misled. Which then could also make it a moral issue potentially. 

Initial ideas for legal issues

I need to ask for permission to film from my family and teachers. Copyright - my ident is similar to CITV's other idents. My ident might have copyright images like the CITV logo. However, I don't think that this will be an issue as Freeview has given me permission. 

Regulation TV idents

OFCOM is in charge of regulating TV idents in the UK. They are a government approved regulatory system. Ofcom makes sure that people get the best from their broadband, home phone, and mobile service and also make sure that people enjoy what they watch on tv and what they listen to on the radio. Their duty is to protect/prevent the public from harmful or offensive material.

The broadcasting codes that I must follow are:

Copyright - a type of intellectual property that protects original works of authorship as soon as an author fixes the work in a tangible form of expression.

Protecting the under-eighteens 
This section outlines the rules around scheduling and content information in programmes with regard to protecting children under the age of eighteens 

Harm and Offence - This section outlines standards for broadcast content so as to provide adequate protection for members of the public from harmful and/or offensive material. 

Aspects that might impact my ident

Having copyright music without permission would impact my ident. As that is against the law, so it could be taken down or I could get fined for it. To solve this issue, I will ask for permission for my music or use copyright free music. 

Since my ident is for under eighteens it would affect my ident. As now I need to make sure to include content that is appropriate for CITV's young audience. 

This also means I should be extra careful about offensive or stereotypical content. And I must ensure that there is no mature content or harm shown. 

Legal, ethics and moral analysis 

Shooting script (CITV) Ident

Treatment

I have been asked by Freeview to make an ident for one of their channels. The purpose for this ident is to remind the audience of the channel they are watching. It must represent the channel and its personality clearly. And it must be suitable for the channels target audience. 

Out of my two options (CITV & Pop), I have decided to choose the CITV channel to rebrand. And even though both are kid's channels, I have chosen CITV over Pop. As I think their TV idents are creative, represents the channel and yet still keeps it simple. 

For my idea I would like to keep the 'C' from CITV as the main character. This is to make it a bit similar to the other idents from CITV. However, I would also like to represent the programme that is about to play next or is playing. My target audience is kids ages 5–10-year-olds. I will make them appeal to my ident by using fun colours and by using a cartoony style. 

I will be working on is television. So, I want my idea to be visually appealing ident for my target audience.

The running time for my ident will be around 30 seconds or more. This is because my target audience are kids and so they might not have a great attention span. This is also why I would like things to remain a little simpler, so that is makes it easier for them to understand about what is happening on screen. 

Conventions of a TV ident

What makes an TV ident -

For a TV ident the name and logo of the channel is needed, this is to remind the audience about what channel they are watching. The ident's channel name or logo should be clear, so that the audience can easily understand it. It must also be short. It can also include animations and the use of colours.  

TV idents also uses continuity and advert breaks. 

For example, in the CITV ad breaks I have linked to above includes, the CITV ident and logo. It shows the ident during the ad breaks and after the ad breaks are finished. The Duration of these idents are no longer than 10 seconds. This makes it good for the young audience's short attention span.

History of TV idents

History of the channels and its idents 

CITV's channels logos and idents has drastically changed over the years of being on television. And with each redesign it was either similar to the ones before that or used a completely different approach.

In the beginning of CITV's channels logo it seems they went for more of a looney tunes series font from the Warner bros. The colours were fun and represented the 90's cartoon channels perfectly. From the font to the colours and the layout of the text. In their next redesign they decided to completely scratch that idea and change it. The logo now was a hot pink with ITV as the main tall text with children's written in front of the ITV text. I think this was not a good redesign, as it looked nowhere because now it looks less like a kid's channel logo. This could affect the audience, as the logo looks completely different from before. However, in re-design number 11 it looks a lot nicer. I think it fits the theme of a kid's channel more than the hot pink logo, and it also looks more arty.  

Initial Research into audio visual products

TV channels and their idents 

CITV is a British channel that airs children's TV programmes for free. It is aimed at 4–9-year-olds. It was founded 3 January 1983 and it is owned ITV plc. It was launched on 3rd January 1983.  It broadcasts content from archive to acquisitions. It airs every day from 6am to 9pm. However, previously it aired from 6am to 6pm (until 21 February 2016). Channel 203 on Freeview. 

Types of programmes CITV airs. - CITV airs TV programmes such as, Mr Bean, Horrid Henry, Tom and jerry and Jurassic world etc.

CITV TV idents 

The image CITV projects is that they are a creative and fun-loving channel. It uses bright colours and fun animations to catch the young audience's attention. The animations area always something that is exciting like skating or finding treasure. It explores a child's mind and their creativity. This is amusing and so makes it enjoyable for the audience.  

Current logo

Current TV ident 

The current TV ident is something that is simple to understand but still entertaining. It uses simple shapes with little details, it also mostly uses bright solid colours. Which makes it easier to comprehend for the young viewers. And it uses the C for CITV as the main character of the animation to show what channel it is. Then at the end of the ident it says it all together as, CITV.

All this makes the channel stand out. It makes a little more unique than the average cartoon channels. This not only grabs the young audience's attention but also makes it become a signature style for their channel. Which makes it easier for the viewer to differentiate from the other cartoon channels. As kids channels usually air the same types of TV programmes. So, this helps them know what channel they are watching from the beginning of the ident, and if they don't, then at the end it shows the CITV channel logo anyways.

Pop TV idents - 

Pop is a British free to air children's TV channel. Its target audience is 8–12-year-olds. It was launched on the 29th of May 2003 by CSC Media Group. Its former name used to be Toons & Tunes (2003). Pop was owned by CSC Media Group (up until 2003-2014) because it was launched by them. And now it is owned by Narrative Entertainment UK limited (2021- present). 

Types of programmes on Pop airs - Alvinnn!!! and the chipmunks, Care bears, Pokémon, Power rangers etc. 

The personality that Pop projects is that they are an abstract, fun and an easy going individual. To project this image they use, fun shape, bright saturated splashes of colour and sound effects. They use a simple font and the word 'pop' which is light and bubbly. 

Current logo 

Current TV ident 

This Pop ident is a science experiment. In the animation it uses bright purple colours, splashes of paint and sound effects. The sound effect is heard at the end of the ident, when the word Pop appears on screen. Just by the sound the viewers can tell what channel they are watching. 

The purpose of this channel's ident is to show that they are watching the Pop channel. It helps the viewer know the channel because of its signature Pop tune sound effect music and because of the bright splashes of colour used.