Music Promo - are short audio-visual representations that are constructed to accompany a song released by a solo artist or band. The purpose of a music promo is to provide their audience with a sample of their work. This creates awareness and promotes the new album, encourages pre-orders and increases sales. So, it's basically used to entertain and sell the album.
TXT's 0X1=LOVESONG (I Know I Love You) The Chaos Chapter: FREEZE
This MV Aims to sell and promote TXT's album 'The Chaos Chapter: FREEZE' while entertaining thee audience as well. TXT or Tomorrow by Together are a K-pop group or more specifically they are a boy band from South Korea. A music video is good for K-pop artists as Korean artists often choose not to explain what their videos mean, which gives their audience the freedom to create their own interpretation of their work. This then creates a unique bond between the artist and the audience who are free to take what they want/need from the story to make themselves happy. (This is also known as fan theories). Fans can also use this to stream the song to nominate them in music charts, so they can win music awards. Also, by uploading this to such a mainstream social media like YouTube means it reaches a wider audience and provides more exposure for the group, which then means they get more sales.
This music videos rating is a 15+. The target audience for K-pop is 15-20 years old. In a survey conducted in 2019 it is said that 94.58% of K-pop fans are females while the rest are males. They have a lot of international fans; however, they are most popular in South Korea and Japan. They are influenced by western culture and African American cultures hip-hop and rock. This attracts fans as it is a combination of both but with their own twist, which makes it a big hit. This music video's genre is K-pop, punk rock and electronic. In the beginning heavy beats are played, with a lot of cuts to different scenes. Which fits with the song well. The music video tells a story through montages and intrigues the audience's attention - It uses continuity editing. The way they dress, act, dance and sing also attracts the audience. The music video shows montages of all the 5 boys.
It switches clips between the boy in the beginning of the mv to all of the boys being together. For example, for one of the boys' montages his parents are fighting while he is playing video games on his play station. (Product placement). So, he takes his parents car and runs away with it. This connotes conflict the artist is trying to portray. It uses wide angle shots, zoom ins, medium close up and close up shots. It uses these types of shot to make the mv more engaging and entertaining. Long shots include them dancing and singing a lot of the time. The camera is static in a long shot while they move into the frame or walk across. Or it uses long shots to show what is happening in the scene, and medium angle shots to show their reactions to that scene. The lighting either has a yellowish tint or is pure white. I have also noticed that it uses special effects and edits on fishes throughout the whole music video, e.g. when they put a fish in the sky, in the room, under the pool swimming with them, then again above them. This could be an Iconography which could connote a hint of how they could fight back. Another two examples of Iconography's could include one of the members hand cast's which says loser/lover. (This is a reference from IT the movie which is a super hit horror/thriller movie from 2017 which is about seven helpless and bullied children that are forced to face their worst nightmares - this shows the audience familiarity, and how it the story could be somewhat similar except its teenagers. The way it could be similar is they could also be like "The Losers Club". Who are outcasts who have been abused either by family or classmates. Just like the kids in IT. Except they have to deal with society as well. (This grabs the audience's attention). Or it could be the props like the car keys and the car. The car burning could denote violence and chaos. Also, at the end of the music video we can see that he wakes up alone and the car is completely fine, which could connote that it was all in his head and it's his imaginary friends. This also denotes that it is just a teenage boy who is using his imagination to seek comfort in his solitude.
TXT are inspired by the "reality and limits" their generation faces. Their concept in this mv is portrayed by focusing on the experiences that young people go through in the process of growing up. Connotation, 0X1=LOVESONG is an equation, its solution is love. 0X1=LOVESONG is about believing in love even when the world is dissolving into the chaos and there are thousands of doubts and sorrow in your mind. In this music video it expresses the emotions of a boy who is confident that his love for a special girl he met in this chaotic world is real. However, the clever song title 0x1= Love Song draws the attention and depicts the motive of the song – It is the feelings of a boy who falls in love with a girl who has nothing (0) to offer but still creates a love song. The music video begins with a quote by Kang Yu-Jeong, about the angst and hunger that comes with being a teenager. 0x1 also means 'in a world of zero "you" are the only one who could save them with their love' This denotation also engages the audience even more as the song has a deeper meaning and isn't just a fun song to sing along to. I think the most effective technical quality product is sound/audio as it is the most engaging. The beats and lyrics are also sounds pretty catchy, making this popular among younger generations.
Trailers - Are longer than a teaser trailers. Trailers might also build on the elements contained on the teaser trailer(s). Trailers provide more information and includes a release date. Used to entertainment, inform and sell the product.
Trailer for a film - Mean Girls
This trailer attempts to inform the viewers about what the movie will be like, to attract the right audience. It lets them know about the narrative briefly, so they could know if they are interested in that and also still enjoy the movie.
The plot centres on a naïve teenage girl navigating her way through the social hierarchy of a modern American high school after years of her parents' home schooling her while conducting research in Africa.
The target age for Mean girls is of course teenagers. As the movies main focus is on teenage interaction and the cliched, stereotypical, cliques. The age rating is a 15, as it includes mature humour, crude jokes, sexual references, mentions of venereal disease, underage drinking and comic violence. So, unless they are mature enough it would be harder for them to understand the themes in the movie. Also, since it is about girl drama, and it is a feminist movie it isn't surprising to see that 75% of the audience is female. And although it is a very popular movie worldwide, it is the most popular among the white ethnicities.
The Mean Girls trailer uses a linear storyline and to do so they use technical codes and conventions. It uses a variety of different shots and editing techniques for each scene. For example, when two characters are talking (Regina & Cady) it uses medium angle, over the shoulder shots and cross cutting to show conversation. It also uses wide shot to show them altogether at the table. The movie deals with the struggle of adapting to an American high school and the troubles of average teenager's experience as well as what some teenagers fear might happen. The main message of the film is that putting down others won't make people any better, and kindness is a key aspect of life. I think it conveys this message really well, and since it tells this near the end of the movie it makes the audience come to a realisation about this too.
This trailer informs the audience about what All of us are dead is about. It shows them clips from the series to grab the audience's attention. Which engages them in whatever is going on in the scene, this makes the audience want to know more about the TV programme. Which then gets them hooked onto the whole series.
All of Us Are Dead's age rating is 15 and up. As it includes violence and sexual jokes, and because it is so bloody and gory. This would interest anyone who is into action, horror movies, zombie movies or people who are interested in a drama series and or like interesting characters.
The trailer shows clips of their daily lives of the students at their school, then suddenly it shows the chaos that unfolds after one of the students becomes infected with the deadly zombie virus. In the beginning of the trailer when everything is normal it shows warm toned bright lights and then after the virus incident, they start to add darkness and cool tones into the clips as the trailer becomes uncanny. The audio also starts to become more unsettling. And the clips become more fast paced. It uses basic cinematography like long shots, medium angle shots, close ups, bird's eyes view etc., and it also uses some special clips. It also uses techniques like continuity editing and sfx.
AOUAD takes place at a secondary school in South Korea as a zombie apocalypse suddenly breaks out and threatens the safety of the students. It is a zombie thriller and fictional horror drama. Which was originally a web comic (webtoons - type of digital comic that originated in South Korea usually meant to be read on computers and smartphones) The different types of themes in all of us are dead include survival and friendship, bullying, depression and self-acceptance. It teaches a lot of different life lessons to the audience about life and money. Some of these include, how It shows that status doesn't matter in a game of survival and how at the end of the day you are your own saviour. Status doesn't matter to zombies, and to survive the characters in the show also ignores status, because it has no meaning anymore. It teaches you to help when you can and to be ready to make sacrifices as life always go according to plan. No matter how much you prepare for it. And most importantly at the end it teaches the audience that there is always a way out, there is always a solution. It conveys these messages very well, using the characters who the audience has now become attached to.
Trailer for a game - Valorant // IGNITION
In this trailer it shows the gameplay of Valorant and presents what it has to offer, in an entertaining way. The trailer shows off in game footage of what it will be like to play the game. It informs them on how the game works (e.g., attack or defend a point) and shows the abilities of different characters and how they can be used. The trailer also shows the release date of the game and that it is a free game available on pc.
Valorant is aimed at mature teens and young adults. It has a 16+ rating due to strong violence and sustained depictions of violence towards human characters. About 30-40% of players are women and the rest are men. Currently the United States has the most players active in the game. Player Counter estimates 22.53% of the Valorant community is from America, 6.72% in Brazil, 6.22% in Turkey, 5.73% in the Philippines, and 4.00% in Indonesia. Valorant maintained an estimated total of at least 12 million active players throughout each month of 2021, according to Active Player. In 2022, figures have only continued to climb with each passing month. Also, Valorant's two main focuses: making tactical shooters and Esports more accessible to new players has made it very popular as well.
Valorant is an (fps) first person shooter game, so it is very fast paced. It has new updates to playable characters in game, map updates new skins and bug fixes. So, it is easy to see why it is so popular. lore - "Valorant is based around our real world, and The First Light happened around 2039. This event created an element that may be familiar to you: Radianite. Some people who were exposed to Radianite obtained superpowers, and that's why our agents have abilities!"
Valorant uses; low angle shots along with bird's eye view, close ups, point of view and long shots or tracking shots to achieve continuity editing. It also uses sfx in the trailer, to make it more entertaining for the audience. e.g., like when one of the characters (agent - Jett) throws a knife at an enemy player to kill them in the game. It also uses music which is upbeat and shows gameplay of what it could be like to give the audience a thrilling experience.
Valorant is the verb of the word "Valorar", which means "to value". Valorant focuses on its mechanics, it teaches gamers about in game economy, and its balance between individual play making and the necessity of teamwork. And since Valorant is all about teamwork, it requires situational awareness and good communication skills among teammates to win a match. Players must avoid being toxic or getting tilted. Games like these requires a strong and positive mindset, which can also be built upon while playing. It will help players gain a more positive outlook on life. It will increase the players confidence. It teaches you to never give up and keep trying to get better. This will require you to never lose hope, even when no one is there to help you. However, all this is sure to be challenging to achieve. Valorant is a game with a steep learning curve, and it can be difficult for new players to pick up on right away. I think this message is connoted well, as I think the 3 fundamentals; mindset, practice and hard work are very important in order to achieve something. So, I believe that all of these three fundamentals can be applied to anything and if applied then anyone can achieve their goals in life with a bit of patience.
Trailer for an animation - Attack on Titan
The purpose of this animation is to show the upcoming season of the Japanese anime Attack on titan. Season 4.
Not only has this anime gained a strong popularity in Japan, but also around the world. Attack on Titan is one of the most popular anime's in the world as of now. This anime's age rating is 16 and up. As it contains; torture, isolation, mass killings, genocide, overall lots of acts of extreme violence, fascist government, enslavement, insanity, people being eaten alive by giant titans. And a multitude of deaths, ranging from extremely important and prominent characters to background civilians. So, the audience must be mature enough to understand the themes and the general messages of the show. The shows target audience is adolescent males. 46.4% of attack on titan fans are female and 53.6% are males. People who are interested in Japanese cultures or like dark story line with a lot of meaning behind it could like this anime a lot. Or simply just for the various characters personalities.
Attack on titan
follows the story of Eren Yeager the main character. who vows to exterminate
the titans after they bring about the destruction of his hometown and the death
of his own mother. It seems that it takes place in a fictional version of
Europe. It looks particularly familiar to the medieval cities of Germany.
This animation trailer uses sfx to make the art style brighter. It uses cinematography to show the scenes clearly. It uses close ups, medium shots and long shots etc. In one clip it zooms into an eye to transition from one shot to another. It uses slow motion and tracking shots. And it uses loud audio like foley sounds and music to make the audience draw their attention to the trailer even more. This works well and makes the trailer more engaging for them.
TV ident - is a short audio-visual sequence that is played in seconds before a programme begins. The purpose is to provide the audience with information regarding the channel they are watching. It is used to inform the audience.
Cartoon Network
This informs the audience that they are watching Cartoon Network and that the next show to come on or the show that is playing is Pokémon.
The target audience for this specific TV ident is for children. Aged 6-12 years old. Cartoon Networks viewers are 61.4% of boys and 38.6% of girls. This channel is for kids who like animated shows with a captivating but easy to follow storyline. Cartoon Network is widely watched across the whole globe; however, since it is an American channel, unsurprisingly the U.S. has the most viewers.
This TV ident uses animation of a Poké ball releasing the channels name. It is very short as this isn't the main focus bur instead it is purely just meant for informing the audience about what channel and show they are watching. We are inside a Poké ball when it zooms out to show us a long shot view of the channel name being revealed.
